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Build a Tribe in 6 Easy Steps

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Rethinking online course marketing...something that's been on our minds for awhile now is how to capture our learners, engage them and leave them wanting more. I don't know how many of us get the Learning Solutions Magazine but I wanted to share the article. Here are a few points that I picked up on:
  1. Don't sell - be a matchmaker. Provide risk-free mini course

  2. How do you create a tribe?

  • Be the best in the world at what you do.
  • Give tons of value.
  • Tell the truth to your students. If you’re trying to sell them something, tell them. People react better online to honesty than to traditional marketing tactics.
  • Always deliver what you say. Broken promises are one of the fastest ways to lose a customer.
  • Give your loyal customers a reason to love you. It might be a bonus course or discounts that no one else gets.
  • Remember that word of mouth is still the best marketing in the world. You might want to set up a referral program to promote this.
  • Talk to your customers and ask them how you can improve.
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Dorothy said…
Thanks for sharing Christy. I read through the entire article and enjoyed it. We've been talking about building a tribe and have been doing bits and pieces, so I'm a anxious to move forward with implementing a well planned out integrated strategy. Volunteers? :)
March 5, 2010 at 7:48 AM
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