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Social Media for Contest and Coupons

Found this great article for marketing. There are some excellent ideas and things that maybe we should consider when doing marketing and advertising using social media tools.

According to Allen Bonde, CMO of Offerpop and Managing Director at Evoke CRM, he suggset that contests and coupons are proving to be a low-cost/low-risk way to attract followers, reward your fans and set up discussions that make it easier to showcase products and drive conversions. When setting up these type of campaigns on Twitter, a little planning and a focus on the ‘basics’ goes a long way:
  • Who am I targeting? – Find your audience’s passion, whether it is books, or travel, or fashion, or the latest tech gadget. Understanding where your buyers and influencers hang out and tapping into ‘shared experiences’ is huge, something I have discussed here.
  • What type of offer fits my brand? – If you are a discount retailer, deals and coupons are a natural. If you’re a high-end boutique, perhaps a private sale or preview is more of a fit, like this example on Facebook. For multi-channel merchants, a multi-channel campaign that includes social offers, email, and even in-store promotions or redemptions is a good approach.
  • How do I drive participation? – While reach and frequency define traditional advertising, reach and participation (which drives word of mouth, and more reach) drives social campaigns. This means aligning with the way consumers already use social media. On Facebook this means commenting and sharing and Liking. On Twitter it’s tweeting, retweeting and sharing of links and hashtags.
Here are some samples of using social media tools such as Twitter.
To read more on this, click on How to: Use Contests and Coupons.

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Papa Kuʻi ʻai a me Pohaku

As part of our huakaʻi last month to Papahana Kuaola and the opportunity to work in the loʻi, I wanted to continue that thought by sharing my experience of making a papa kuʻi 'ai (poi-pounding board).

In 2008 with the encouragement from me and my co-worker, Pili Wong, Earl Kawaʻa offered to teach a papa kuʻi ʻai papa to those of us that were interested in learning what our kūpuna did as a daily way of life. For our kūpuna they had loʻi in their yards and grew their own kalo, the major source of starch in their diet. They steamed it and pounded poi or kept it whole and sliced it and ate it like bread with butter or condensed milk.

Kawaʻa was very specific on our kuleana and the commitment he required of us. Our first task was to find an au koʻi (handle) for our koʻi (adze tool). I found myself suddenly looking up at every tree I saw looking for the right branch for my koʻi. My husband found mine at a jobsite from a Haole Koa tree otherwise known as the Leucaena Leucocephala tree. I…

E pule kakou . . .

Aloha all,
I was trying to think so hard of a "techie" tip and finally gave up. I even googled "tips and tricks" for various programs and then thought "I can't blog about something I don't actually use!" Then, as I was sitting in my Papa Makua class, doing all kinds of protocal and thought about how we keep looking for a short pule to do to open our meetings. I had `A`ali`i write a pule in Hawaiian. He was worried about the grammar and structure of it so I asked Kelly C. to kökua by editing and doing an audio recording so you can hear the pronunciation. Hope it's helpful :)

E ho`omalu käkou
E kö mäkou makua i loko o ka lani
Mahalo no nä pömaika`i a pau. Mahalo no ke ali`i lokomaika`i o Pauahi a me këia kula nei. E `olu`olu, e kia`i iä mäkou i ke alahele küpono me ka lökahi.
Ke nonoi ha`aha`a nei mäkou i ka inoa o Iesu Cristo
`Ämene

`Unuhi (translation):
Let us pray
Our Father in heaven
Thank you for all the many blessings. Thank you for the generous Pri…