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Think Insights with Google

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Something interesting that was just release by Google called Think Instights with Google.  Think Insights with Google is a relatively new Google service aimed at providing businesses with information about current trends in consumer behavior. Think Insights provides tools for discovering trends, monitoring trends, and it provides a public research library. Users can refine their searches in Think Insights according to industry, target audience, media platform, and marketing objectives. The research studies can be downloaded as PDFs or read online. Some of the research studies are accompanied by videos of analysts discussing the meaning and implications of the research.

I found a really interesting article called Following Generation Z.   As an educator, it was fascinating to read about how the behaviors of the next generation of web users are going to look vastly different from today’s as Ed Chi, a member of Google’s in-house research team, shares.

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