Build a Tribe in 6 Easy Steps

Rethinking online course marketing...something that's been on our minds for awhile now is how to capture our learners, engage them and leave them wanting more. I don't know how many of us get the Learning Solutions Magazine but I wanted to share the article. Here are a few points that I picked up on:

Don't sell - be a matchmaker. Provide risk-free mini course
How do you create a tribe?

Be the best in the world at what you do.
Give tons of value.
Tell the truth to your students. If you’re trying to sell them something, tell them. People react better online to honesty than to traditional marketing tactics.
Always deliver what you say. Broken promises are one of the fastest ways to lose a customer.
Give your loyal customers a reason to love you. It might be a bonus course or discounts that no one else gets.
Remember that word of mouth is still the best marketing in the world. You might want to set up a referral program to promote this.
Talk to your customers and ask them how you can improve.

Read entire article

Comments

Dorothy said…

Thanks for sharing Christy. I read through the entire article and enjoyed it. We've been talking about building a tribe and have been doing bits and pieces, so I'm a anxious to move forward with implementing a well planned out integrated strategy. Volunteers? :)

March 5, 2010 at 7:48 AM

Scratch - OWAU discussion 10/28

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Kamehameha Schools Distance Learning (KSDL) Owau

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