Email Marketing Outside the Gift Box: Tips & Strategies for the Non-Retail Crowd

With the holidays approaching and our newsletter being prepped for distribution, I thought this would be a good webinar to get some "holiday" marketing ideas. We're right on track with our Holiday Cookbook for our newsletter. All the strategies suggested focused on building relationships and making us seem "real" and relatable to our customers. They also suggest that that it's a good time to make our homepage festive and let our customers know how much we appreciate them. We could include a link to the list of Hawaiian Christmas Words with a reminder to register for the next Hawaiian language course coming up in January or to a

"Mele Kalikimaka" card template for keiki to color and send to grandma or even a MP3 of a Hawaiian christmas carol with a note that the AM culture courses all include keiki activities and mele.

Another tip I learned was to make the subject line in our newsletter include words that convey action or a sense of urgency with our Branch name for brand recognition. Same goes for article titles. We should use as much action words as we can in the newsletter articles. What do we want them to do: read, talk, share, enroll? Stressing these words set up a clear call to action.

I think we're actually doing pretty good at researching, piloting and evaluating our new marketing tactics. All the webinars I've been attending or blogs I've been reading validate a lot of what we're already doing or the ideas we come up with.

Kelly

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Scratch - OWAU discussion 10/28

Aloha kākou, I while back, I learned about this product from a presentation at the eSchool conference. The speaker was so excited about Scratch and was having so much fun demonstrating it that my mind began racing immediately. "I could use it in `Ike Hawai`i courses and I bet I could use it to develop tons of activities for the A`o Makua `ōlelo Hawai`i courses". Then, reality set in as I returned to work intending to try it out after I finished my "next" task. Well, you know how that goes. 7 months later, I finally took a stab at it out of necessity of course. I really wanted some type of activity to teach my students about different Kapu in old Hawai`i without having them just read a list of them. So, what it Sratch? Simply put, it's a developer's tool (a very inexpereinced developer like myself). It allows you to create activities and games using "coding" that is in a drag and drop format. The codes are pre-written & range from phrases like ...

Geotagging

A "wouldn't it be nice" idea that's been around a while is the ability to tag a map with images that are linked to more information about the site. Kelly C suggested it as a way for students to share knowledge about a cultural/historic site or the geographic area they live in with classmates. (right, no addresses!) There are now cameras and even storage media that embed latitude and longitude into images as they are shot. But you don't need fancy new toys to do this. I tried Flickr's geotagging map and it's fun and supereasy. Want to try it? Log in to Flickr http://www.flickr.com Sign in as " techedine " password " wist101 " yea, corny. Click the " You " tab then the " Your Photostream > Map " or Organize > Your Map links. Click the Satellite link in the upper right. Cool view! (you may need Google Satellite downloaded). Images along the bottom of the screen with colored dots have already been droppe...

Papa Kuʻi ʻai a me Pohaku

As part of our huakaʻi last month to Papahana Kuaola and the opportunity to work in the loʻi, I wanted to continue that thought by sharing my experience of making a papa kuʻi 'ai (poi-pounding board). In 2008 with the encouragement from me and my co-worker, Pili Wong, Earl Kawaʻa offered to teach a papa kuʻi ʻai papa to those of us that were interested in learning what our kūpuna did as a daily way of life. For our kūpuna they had loʻi in their yards and grew their own kalo, the major source of starch in their diet. They steamed it and pounded poi or kept it whole and sliced it and ate it like bread with butter or condensed milk. Kawaʻa was very specific on our kuleana and the commitment he required of us. Our first task was to find an au koʻi (handle) for our koʻi (adze tool). I found myself suddenly looking up at every tree I saw looking for the right branch for my koʻi. My husband found mine at a jobsite from a Haole Koa tree otherwise known as ...

Kamehameha Schools Distance Learning (KSDL) Owau

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