Found this great article for marketing. There are some excellent ideas and things that maybe we should consider when doing marketing and advertising using social media tools. According to Allen Bonde, CMO of Offerpop and Managing Director at Evoke CRM, he suggset that contests and coupons are proving to be a low-cost/low-risk way to attract followers, reward your fans and set up discussions that make it easier to showcase products and drive conversions. When setting up these type of campaigns on Twitter, a little planning and a focus on the ‘basics’ goes a long way: Who am I targeting? – Find your audience’s passion, whether it is books, or travel, or fashion, or the latest tech gadget. Understanding where your buyers and influencers hang out and tapping into ‘shared experiences’ is huge, something I have discussed here . What type of offer fits my brand? – If you are a discount retailer, deals and coupons are a natural. If you’re a high-end boutique, perhaps a privat...
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